Service providers – network, data center, and carrier – are unknowingly trading long-term strategic advantage for short-term, low margins revenue by falling into the “OTT trap”.
Partnering with familiar over-the-top (OTT) SD-WAN providers like VMware, Cisco, and Fortinet might seem like a straightforward path to managed services profitable business, but it’s a strategically unsound decision. Providers unknowingly sacrifice the unique value of their own infrastructure, becoming resellers rather than innovators.
Here’s why:
You’re Selling Someone Else’s Assets: You’re not leveraging your core assets. You’re selling services that ride on the public internet, not your premium infrastructure.
NoC Nightmares: The operational costs skyrocket. Your NoC teams are drowning in complexity, troubleshooting issues on a network you don’t fully control.
Margin Meltdown: You’re offering the same generic SD-WAN services at the same price as everyone else. Result? Razor-thin margins and no differentiation.
Valuation Vandalism: In a market where your valuation hinges on asset utilization and service innovation, selling an OTT solution does nothing to boost your worth. You’re essentially renting, not owning.
The insidepacket Advantage: Own Your Future
Service providers, it’s time to reclaim your value. insidepacket offers a different path:
- Monetize Your Assets: Sell more of your network, your connections, your ports. You’re not just selling bandwidth; you’re selling a premium, integrated experience.
- Skyrocket Margins: Differentiated services mean differentiated pricing. Higher margins, healthier bottom line.
- Customization is King: Our solution is tailored to your network, and branded as your own. It looks, feels, and is your asset.
- Valuation Elevation: By selling services built on your infrastructure, you demonstrate the true potential of your network. You’re building equity, not just revenue.
Stop renting your future. Start owning it. Choose insidepacket, and turn your network into your greatest asset.
talk with our Network as a service expert today